An A⁺ Grade sample response analysing the use of language for the topic

"Reading: the future"

Background information
• This is a transcript of a speech by Mrs Elliot, a retired teacher-librarian, at the opening of ‘Reading: the future’, a forum on reading
    and literacy-related activities.
• Two slides used by the speaker during her presentation are also shown.
• The audience included teachers, librarians and senior school students from local schools.

TASK
How is written and visual language used to attempt to persuade the audience to share the point of view of the speaker?